initialdesign.co.uk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : initialdesign.co.uk/

Character length : 20

Title

Initial Design

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://initialdesign.co.uk/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Initial Design

Character length : 14

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 18%

Acceptable! The text / code ratio is between 15 and 25 percent.

Headings

H1	H2	H3	H4	H5	H6
1	1	3	0	8	1

Heading structure in the source code

<H1>
<H2> Looking for a design agency that will make your life easier?
<H3> Start with Initial
<H3> Interested?
<H6> 01773 811155
<H5> DIGITAL DESIGN
<H5> DESIGN FOR PRINT
<H5> CORPORATE IDENTITY & BRANDING
<H5> CLIENTS
<H5> PROMOTIONAL MATERIALS
<H3> Inspiring Confidence
<H5>
<H5> SERVICES
<H5> PORTFOLIO

Word cloud

make18
best16
design13
business11
experience9
ability9
advise8
action8
expertise8
brand8
management8
happen8
graphic8
experts8
needs8
how8
impact8
really8
surface8
years’8
getting8
below8
we’re8
course8
services5
corporate5
read5
websites4
identity4
clients4
marketing4
materials3
portfolio3
branding3
companies2
details2
literature2
wide2
spiring2
attention2
work2
start-ups2
attract2
nottingham2
digital2
selston2
print2

Keyword matrix

word	title	descriptions	heading
make
best
design
business
experience
ability

Two Word cloud

find out9
out what8
below the surface8
business really8
many years’8
best to make8

Three Word cloud

graphic design and brand8
with many years’8
we’re experts at getting8
what your business8

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 21 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.40

Flesch Reading Ease

77.40

Coleman Liau Index

9.90

Automated Readability Index (ARI)

3.10

Dale–Chall Readability

6.00

SMOG Index

8.90

Spache Readibility

5.00

Number of letters

5071

Number of words

1161

Number of sentences

148

Average words per sentences

Number of syllables

1667

Syllables in words

1625

Average syllables in words

1.44

Number of words in first three syllables

145

Percentage of word / syllables

12.49

Words not in Dale-Chall easy-word list

407

Words not in Spache easy-word list

142

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Loading time

3,288 ms

Table layout

Good! No nested tables found.

Render blocking resources

Good! No render blocking elements found!

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://initialdesign.co.uk/wp-includes/js/jquery/jquery.js?ver=1.11.2
http://initialdesign.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.2.1
http://initialdesign.co.uk/wp-content/themes/initialdesign/assets/modernizr.js?ver=4.2.15
http://initialdesign.co.uk/wp-content/themes/initialdesign/assets/selectivizr-min.js?ver=4.2.15
http://initialdesign.co.uk/wp-content/themes/initialdesign/assets/imagesloaded.js?ver=4.2.15
http://initialdesign.co.uk/wp-content/themes/initialdesign/assets/jquery.cycle2.min.js?ver=4.2.15
http://initialdesign.co.uk/wp-content/themes/initialdesign/assets/script.js?ver=4.2.15
http://initialdesign.co.uk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://initialdesign.co.uk/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.3.1
http://initialdesign.co.uk/wp-includes/js/masonry.min.js?ver=3.1.2

File size of all javascript files combined

0.00

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://initialdesign.co.uk/wp-content/themes/initialdesign/style.css
http://initialdesign.co.uk/wp-content/themes/initialdesign/b.css
http://initialdesign.co.uk/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.3.1

File size of all css files combined

0.00

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

0.00

Gzip compression

Your site uses compression.

Speed test – Browser cache

Browser cache

The browser cache is set correctly for all elements.

Speed test – Images

File size of all images combined

0.00

Image optimisation

All images are optimized.

Links

We found a total of 34 different links.
Internal links: 30
External links: 4

External links:

Link text (anchor)	Link strength
https://twitter.com/design_nottm
https://www.facebook.com/Initial-Design-150848208307688/?fref=ts
http://uk.linkedin.com/in/rayneralison
Tweets by @design_nottm

Internal links:

Link text (anchor)	Link strength
http://initialdesign.co.uk
HOME
ABOUT
SERVICES
Corporate Identity
Marketing literature
Websites
PORTFOLIO
CONTACT
Informative websites
Intelligent campaigns
Inspiring branding
http://initialdesign.co.uk/#previous
http://initialdesign.co.uk/#next
DIGITAL DESIGN
Read more...
DESIGN FOR PRINT
Read more...
CORPORATE IDENTITY & BRANDING
Read more...
CLIENTS
Read more...
PROMOTIONAL MATERIALS
Read more...
Portfolio
Services
Corporate Branding
Corporate Identity
Design for Print
Digital Design

Website security

199.167.40.243

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Order of Heading elements on mobile by position

H1 : , ( 30px from top )
H2 : Looking for a design agency that will make your life easier?, ( 154px from top )
H3 : Start with Initial, ( 340px from top )
H3 : Interested?, ( 925px from top )
H6 : 01773 811155, ( 1069px from top )

Typos

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SEO report of initialdesign.co.uk

Initial Design

Tasks

SEO

Social

Content

Readability

Technologies

Speed test

Speed test – Javascript

Speed test – CSS

Speed test – Compression

Speed test – Browser cache

Speed test – Images

Links

External links:

Internal links:

Website security

Sites on same ip

thebowentechnique.com